A Preliminary Study on the Validity and Stability of Projective Methods: An Application of the Structural Approach of Social Representations with Traditional Mexican Cheeses.

Projective methods are qualitative tools used to study food consumer behavior. In recent years, there has been an increase in studies that use these tools to analyze consumer behavior, particularly with the word association (WA) technique. However, one of the challenges in using these methods is the stability and validity of the data. This research aimed to obtain preliminary information on the stability and validity of the associations generated by consumers with the WA technique, using the structural approach of social representations. For this, two studies were carried out; for the first study, a face-to-face survey was carried out in which 89 consumers participated, who wrote the first words that came to mind with the stimulus "Aculco" on a ballot paper. For the second study, 122 consumers completed the same task as in the first study; however, the participants were recruited from an online survey. A random sample (n = 50) of both studies was selected to explore the stability and validity of the results. In the three study samples, the words were grouped into categories and analyzed through the structural approach of social representations. The frequency of mention of the identified categories was compared with the chi-square test and the average position (AP) and the Cognitive Salience Index (CSI) were calculated. Prototype maps were built to study the structure of the categories according to the central core and peripheral areas. Cluster analysis was performed to corroborate the structure of the representations. Finally, multiple factor analysis (MFA) was performed to determine the similarity of the results obtained from the three samples using the RV coefficient. No statistical differences (p > 0.05) were identified in most of the representations (n = 11) generated from the WA task. Furthermore, the representation "Cheese and dairy products" was positioned in the central core of the three maps. The APs and the CSIs of each representation were similar in the three study samples. The RV coefficient (≥0.80) indicated similarity in the representations obtained. Results of this research can be useful for future studies that attempt to compare the stability and validity of the information based on qualitative and more flexible methodologies. Some methodological implications related to the validity and stability of projective methods are discussed.

More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications.

Word association (WA) is a projective and powerful technique that consists of the spontaneous generation of words from specific stimuli. This technique is used in sociology and psychology studies; however, in the Consumer and Food Science area has gained importance since it allows to explore beliefs, expectations, or attitudes in the context of food consumption behavior. The aim of this work is to present a current status on the use of this technique in the studies of food consumption behavior. A narrative review of the literature was carried out with articles published in four databases: ScienceDirect, Wiley Online Library, Emerald Insight, and Taylor & Francis. Seventy-four articles that show the use of the WA technique in different cultures were selected. WA technique has been applied in different countries, however, it has been primarily used in Latin America. WA has been applied mainly to decipher consumers' perceptions towards different aspects of food, although some works show that WA serves to understand beliefs, expectations, impressions, attitudes, and even to conceptualize different categories of food from the language of consumers. Some theoretical and methodological implications are discussed regarding the use and application of this projective technique.

Consumer and food changes in Mexican households during maximal contingency in the COVID-19 pandemic.

The Coronavirus disease (COVID-19) rapidly expanded throughout the world affecting human life in the health, social, cultural, economic and environmental aspects. On an international scale, some works have addressed the importance of the agri-food topic during the pandemic, especially about food consumption. The Mexican case is particularly relevant since it is the country with the highest proportion of overweight people. The objective of this work was to know the choices and consumption of foods in Mexican households during the period of maximal contingency. An on-line questionnaire was responded by 867 volunteers who answered about the aspects taken in consideration in their food consumption, the changes in the consumption of certain foods and the socioeconomic and health aspects of the family. Four groups were identified: "Budget consumers", "Hedonics", "Price conscious" and "Conscious". Changes in the attitudes to food are not related to the health state, overweight, or family size; but are related to income level of households and above all, to the education level. Results show an opportunity to change for healthier food habits in Mexico, mainly in the most vulnerable sectors.

Understanding consumers' perception and consumption motives towards amaranth in Mexico using the Pierre Bourdieu's theoretical concept of Habitus.

The aim of this work was to study, from a sociological approach, the perception and consumption motives of amaranth in Mexico using Pierre Bourdieu's theoretical concept of Habitus. A survey was conducted in Mexico City with 610 consumers. Socioeconomic information of gender, age, cultural and economic capitals as internal dispositions that generate social differentiation processes were collected. Consumers' perception was identified using an open question through which participants mentioned why they consider the consumption of amaranth to be good. Words, phrases or comments mentioned were grouped into categories through the lemmatization process, and analysed with Global, Per-Cell Chi Square tests and Correspondence Analysis. A Food Choice Questionnaire was used to identify consumption motives of amaranth through Exploratory Factor Analysis and Cluster analysis to identify groups of consumers according to their consumption motives. Results indicated eight categories that reflect consumers' perception towards amaranth (Health and well-being, Functionality, Mitigate hunger, Nutritional components, Nutrition, Feeding, Traditional food and Energy), which converge upon traditionality and functionality. Consumption motives were differentiated into "food as form" and "food as function". Cluster analysis showed distinction in the perception and taste for amaranth. Gender, age, cultural capital and willingness to buy novel food products with added amaranth are markers that reflect internal dispositions of consumers according to their class adscription, and therefore represent their Habitus.

Performance of small-scale dairy farms in the highlands of central Mexico during the dry season under traditional feeding strategies.

In Mexico, small-scale dairy systems (SSDS) represent over 78 % of dairy farms and contribute with 37 % of national milk production; however, they face high feeding costs. The objective of this study was to assess the performance of SSDS during the dry season in terms of milk yields, milk composition and feeding costs under traditional feeding strategies, to identify areas of opportunity for improving their profitability. The information was collected from 22 SSDS every month during dry season. Feeds were classified in quality forages (QF), supplements (SU) and straws (ST). Two factors were identified: factor 1-a positive relationship among QF, SU, milk yield and ration cost and factor 2-represented straw usage. Four feeding strategies were identified: (1) low-cost feeding strategy; (2) home-grown feeding strategy; (3) high-cost feeding strategy; and (4) straw-based feeding strategy. There were differences (P < 0.001) among feeding strategies for QF, SU, ST, total dry matter offered (TDMO), ration cost (RC), external inputs, home-grown inputs and milk yield. There were no significant (P > 0.05) differences among feeding strategies for fat and protein contents in milk. It is concluded that to improve performance and profitability and enhance sustainability in SSDS, farmers should base feeding strategies on home-grown quality forages, as it was the case in group 2 which showed lower feeding cost and better milk yield. It is also recommended to increase the inclusion of quality forages like grazing pastures and maize silages during the dry season and to avoid the inclusion of straws.

Caracterización de la microbiota nativa del queso Oaxaca tradicional en tres fases de elaboración / Characterization of the native microflora of traditional Oaxaca cheese in three phases of production

El queso Oaxaca tradicional goza de gran reconocimiento y consumo a nivel nacional, al ser elaborado con leche cruda de vaca es considerado como factor de riesgo para la salud, sin embargo, contiene flora natural no patógena como las bacterias lácticas (BAL), que le proporciona características extraordinarias y su reconocida tipicidad siendo importante su caracterización. Se realizó el conteo, aislamiento y caracterización fenotípica (pruebas morfológicas, bioquímicas, factores de crecimiento y fermentación) de coliformes totales, BAL, levaduras y Staphylococcus spp.en las etapas de leche, cuajada y queso. Todos los recuentos se encontraron fuera de la normativa mexicana (NOM-243-SSA1-2010); se observó diferencia (p<0,05) entre la etapa de leche y queso para coliformes totales, BAL y levaduras. Se aislaron 43 cepas de BAL, 38 de coliformes, 24 de levaduras y 16 de Staphylococcus spp. El 72,1% de las BAL correspondió al género Lactococcus y el 27,9% a Lactobacillus, se detectó la presencia de E. coli, Staphylococcus aureus y Rhodotorula spp. Los resultados muestran deficientes prácticas de higiene en la elaboración de queso Oaxaca, siendo importante la identificación de la microbiota autóctona y monitoreo en toda la cadena productiva a fin de obtener un producto artesanal inocuo y de mejor calidad.

The traditional Oaxaca cheese is highly regarded nationally and its consumption, being made from raw cow’s milk is considered as a risk factor to health, however is nonpathogenic natural flora and lactic acid bacteria (LAB), which provides unique characteristics and typicality recognized to be important characterization. Count was performed, isolation and phenotypic characterization (morphological and biochemical tests, growth factors and fermentation) of total coliforms, LAB, yeasts and Staphylococcus in the stages of milk, curd and cheese. All counts were found outside Mexican standards (NOM-243-SSA1-2010), was difference (p<0.05) between the stage of milk and cheese for total coliforms, LAB and yeasts. 43 strains were isolated from BAL, coliform 38, 24 yeasts, and 16 Staphylococcus. The 72.1% of the BAL corresponded to the genus Lactococcus and 27.9% for Lactobacillus, we detected the presence of E. coli, Staphylococcus aureus, and Rhodotorula spp. The results show poor hygiene practices in Oaxaca cheese making and it is important to identify the indigenous microbiota and monitoring throughout the production chain in order to get a handmade product safe and of better quality.

Local feeding strategies and milk composition in small-scale dairy production systems during the rainy season in the highlands of Mexico.

The objective of the work was to identify local feeding strategies in small-scale dairy production systems during the rainy season in the highlands of Mexico, and to determine their effects on milk yields (MY), milk composition and economic viability. Twenty-two dairy farms were monitored by monthly visits, recording and sampling milk from between two and six cows in each farm, live-weight was also recorded. Samples from feeds used in that month were taken and feeds given to the dairy herd were weighed. Economic data was also recorded. Milk composition and milk urea nitrogen were determined, as well as chemical composition of feeds. Eighteen feedstuffs were identified, grouped in: HNH feeds-high in neutral detergent fibre (NDF) and in DM matter; HNL feeds-high in NDF but low in DM; HCh feeds-high in non-fibrous carbohydrates; and HCP feeds-high in crude protein. Four feeding strategies were identified: strategy 1 uses HND, HNL and HCP; strategy 2-HND, HNL, HCh and HCP; strategy 3 HNH and HCP; and strategy 4 HNL and HCP. Of participating farms, 73.4% followed strategy 1, 11.3% strategy 2, 11.3% strategy 4 and 3.8% strategy 3. There were no statistical differences (P > 0.05) between strategies for MY and milk composition, but there were differences (P < 0.05) for ration costs. Multiple regression analysis showed no significative (P > 0.05) model relating intake of feed groups and milk fat content, but milk protein and SNF contents were significantly explained by intake of HCP. When expressed as MY and milk components yield, milk fat yield was significantly explained by intake of all four feed groups, but milk protein and SNF yields were explained only by intake of HCP and LW. MUN excretion was explained also by HCP intake. All feeding strategies produced positive economic returns, on average generating the equivalent of 3.45 minimum wages of the area.

Effect of silage from ryegrass intercropped with winter or common vetch for grazing dairy cows in small-scale dairy systems in Mexico.

The objective was to determine the effect of including silages of annual ryegrass (Lolium multiflorum) intercropped with winter vetch (Vicia villosa) (ARG-VV) or with common vetch (Vicia sativa) (ARG-VS) compared with maize silage (MS) on milk yield and milk composition of dairy cows grazing cultivated perennial ryegrass-white clover pastures with supplemented concentrate during the dry season. Six Holstein dairy cows with a mean yield of 19.0 kg/cow/day at the beginning of the experiment were randomly assigned to a 3 × 3 repeated Latin square. Treatments were: 8 h/day intensive grazing, 3.6 kg of dry matter (DM) per cow per day of concentrate plus MS, and ARG-VV or ARG-VS ad libitum at a stocking rate of 3.0 cows/ha for three experimental periods of 3 weeks each. Milk yield (MY) and milk composition, live weight and body condition score as well as silage and concentrate intakes were recorded during the third week of each experimental period, and pasture intake was estimated indirectly from utilised metabolisable energy. Economic analysis was obtained by preparing partial budgets. There were no statistical differences (P > 0.10) in MY, milk fat or protein content nor for live weight, but there was significant difference (P < 0.10) in body condition score. There were non-statistical differences in silage DM intake (P < 0.11); however, significant differences (P < 0.10) were obtained for estimated grazed herbage intake whilst no differences for total DM intake. Slightly higher economic returns (10%) were obtained with ARG-VS over MS, and this was 7% higher than ARG-VV. It is concluded that ARG-VS could be an option for complementing grazing for small-scale dairy production systems in the dry season as it is comparable to MS in animal performance and slightly better in economic terms.

Urea treated maize straw for small-scale dairy systems in the highlands of Central Mexico.

Maize straw is the main roughage for dairy herds in campesino farms in central Mexico. The objective was to evaluate feeding milking cows on maize straw treated with 40 g/kg DM of urea (A) or untreated straw (B), and 3.0 kg/d of 18% CP concentrate. Twenty-four Holsteins in late lactation from 8 farmers were sorted in two groups: sequence A-B-A or B-A-B; periods were 28 days. Mean daily milk yield for the last two weeks per period, and live-weight and body-condition score every 14 days were used for analysis. Maize straw was ad libitum. Chemical analysis and in vitro digestibility were analysed by Student's t test, animal variables by a switch-back design. 'A' had 44.3 g/kg DM more CP and 106.5 g/kg DM higher in vitro digestibility than 'B' (710 g/kg DM +/- 0.75 'A' vs. 603.5 g/kg DM +/- 1.44 'B'). Despite higher digestibility and intake, there were no differences (P > 0.05) for milk yield, live-weight or body-condition score, although there were in straw intake (P < 0.05). Cows on 'A' ate 1.7 kg/cow/day more straw DM than on 'B'. Lack of response did not offset higher feeding costs although margins were high. Lack of response is attributed to short length of periods and late lactation of cows.